Antimicrobial resistance toolkit for media engagement

Media plays a crucial role in shaping public opinion, dispelling myths, combating misinformation, and promoting evidence-based information. In 2022, the Quadripartite organizations identified media as a priority for raising awareness about AMR. To address this, they developed a practical toolkit for media engagement on AMR, equipping individuals, organizations, and networks with tools to increase public awareness at subnational, national, regional, and global levels, including policy-makers, civil society, and communities.